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Thread: Bad publicity in a video for Craghoppers

  1. #1

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    Default Bad publicity in a video for Craghoppers

    Craghoppers have posted this video on YouTube which I feel puts UK cachers discussions with landowners back years.
    I have sent an email to them complaining and informing them of my intention to boycott, and encourage others to do so, all of their products until such times as it is withdrawn. customerservices@craghoppers.com, I would suggest that as many as possible email with the same basic complaint.
    Also something for the new Chair and committee to get their teeth into asap before too many landowners see it.

  2. #2

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    Email sent.

  3. #3

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    Already loads of negative comments below the video on youtube.

    Think they might have blocked further comments - keep getting ERROR when I try to submit one.

  4. #4

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    Video 'disliked' and reported for being factually incorrect, company contacted via e-mail. Such a negative message requires strenuously challenging.
    Failures are finger posts on the road to achievement.

  5. #5

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    Looks like it has been up for at least a month with no response at all to any of the comments.

  6. #6

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    The customer service dept will have a nice surprise tomorrow morning with all the emails that have been sent.

  7. #7

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    Quote Originally Posted by Team Microdot View Post
    Looks like it has been up for at least a month with no response at all to any of the comments.
    When I was the third to post, the other two posts were One month and two months old. The second post referenced No Digging.
    All the other posts are todays!

    Someone at Craghopper is going to be busy reading on Monday!
    I have a Geocaching problem...
    Work gets in the way!

    * Cache Walker -Caching by byway, not highway! CacheWalker.co.uk
    Walking and Caching in Warwickshire, Worcestershire, Gloucestershire areas

  8. #8

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    Cor - blow me down - email sent !! thanks for the heads up Richard
    Si vis pacem para bellum

  9. #9

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    A little calm now please. I think they will have got the idea. Hopefully someone at the GAGB will contact them (today I hope). Calmly and rationally explaining the error and maybe getting an apology (a discount would be nice). I am sure many on here like and use their products let's not push so hard they get stubborn.

  10. #10

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    Quote Originally Posted by Bear and Ragged View Post
    When I was the third to post, the other two posts were One month and two months old. The second post referenced No Digging.
    All the other posts are todays!

    Someone at Craghopper is going to be busy reading on Monday!
    It was great of you to highlight it, its a shame they didn't react. I think they may have just discovered social media works both ways.

  11. #11

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    I have sent an email to Craghoppers this morning - so I hope they get to read mine amongst the many other ones.

    I will let you know when (if) I receive a reply.
    GAGB member since 2005
    GAGB Committee member 2010 to 2016 (Chair 2012 to 2015)
    UK Mega Event Chairman 2009 (Weston-super-Mare)


  12. #12
    keehotee Guest

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    Just out of interest....do all cache listing sites disapprove of buried caches?

  13. #13

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    Just e-mailed Craghoppers and alerted our European and U.S. friends too. It appears that the video may have been withdrawn.
    Failures are finger posts on the road to achievement.

  14. #14

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    Quote Originally Posted by northking View Post
    Just e-mailed Craghoppers and alerted our European and U.S. friends too. It appears that the video may have been withdrawn.
    Looks like the video has been marked as private - rendering it inaccessible to all but those given a special hyperlink by the owner of the file - I'd say that's a win

  15. #15

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    Quote Originally Posted by Maple Leaf View Post
    I have sent an email to Craghoppers this morning - so I hope they get to read mine amongst the many other ones.

    I will let you know when (if) I receive a reply.
    As a member of the public or as a representative of the GAGB?

  16. #16

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    Had a response to my email:

    Dear Pete,

    Thank you for your email.

    As a company we sincerely apologise for the misrepresentation of
    geocaching that has occurred in our lifestyle video: Craghoppers -
    Software Developer by day, Geo Cacher at heart.

    It was never our intention to falsely represent any of the activities
    depicted in the videos. We recognise that with a little more research
    we would never have been filmed geocaching in this way. We certainly
    would never intentionally harm the campaigns in place to encourage
    more people to enjoy the outdoors.

    We've removed all videos showing the team digging up the geocache and
    for any future projects any depiction of outdoor hobbies will be
    scrutinised by the relevant experts prior to filming and publication.
    We’ll also make sure that Groundspeak and any landowners’
    organisations are aware of our mistake in an effort to undo the harm
    this video may have caused the geocaching community.

    We appreciate your passionate response and with the proposed actions
    above we will make every effort to ensure that this won't happen
    again.

    Kind Regards
    Jim McNamara
    Managing Director and outdoor clothing obsessive for 20+ years

  17. #17

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    Yup!

    " Dear Dave,

    Thank you for your email.

    As a company we sincerely apologise for the misrepresentation of geocaching that has occurred in our lifestyle video: Craghoppers - Software Developer by day, Geo Cacher at heart.

    It was never our intention to falsely represent any of the activities depicted in the videos. We recognise that with a little more research we would never have been filmed geocaching in this way. We certainly would never intentionally harm the campaigns in place to encourage more people to enjoy the outdoors.

    We've removed all videos showing the team digging up the geocache and for any future projects any depiction of outdoor hobbies will be scrutinised by the relevant experts prior to filming and publication.
    We appreciate your passionate response and with the proposed actions above we will make every effort to ensure that this won't happen again.

    We’re sorry you feel that we’ve let you down and hope that you will continue your custom with us.

    Kind Regards

    Jim McNamara
    Managing Director

    Kate Holroyd





    Sorted Tim, good point and thanks...... D
    Last edited by isobeld; 26th November 2012 at 11:04 PM.

  18. #18
    keehotee Guest

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    ...
    Last edited by keehotee; 26th November 2012 at 01:03 PM. Reason: PM sent

  19. #19

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    I've got home from work this evening to also find an email from the Managing Director of Craghoppers.

    I've also been reading the posts on the GAGB facebook group and that Kate Holroyd from Craghoppers has joined the group today so that she can post/interact with the cachers.

    This is the reply I received:


    Dear Ms Harley ,

    Thank you for your email this morning regarding our promotional video featuring geocaching.

    You are correct in your assumption that we have had plenty of emails and comments over the last 24 hours , what a passionate bunch of people ! The video was indeed models and was set up to promote our clothing range and the many activities it can be used for !

    I sincerely apologise for any upset that this incorrect representation of geocaching has brought, the video has now been removed from U tube and will not be used again.

    As a company we are very passionate about the environment and in future we will endeavour to make sure that all parties involved in our brand, do the necessary research before we publish anything.

    Once again thank you for your informative email and i hope that you will accept this apology in good faith.

    Kind Regards

    --
    Jim McNamara
    Managing Director
    GAGB member since 2005
    GAGB Committee member 2010 to 2016 (Chair 2012 to 2015)
    UK Mega Event Chairman 2009 (Weston-super-Mare)


  20. #20

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    As Craghoppers seem interested in reaching out to Geocachers, I wonder if they might consider sponsoring GAGB

    Could be a win/win :cheers:

  21. #21

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    New version of the video out now, spade removed.

  22. #22

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    Quote Originally Posted by DrDick&Vick View Post
    New version of the video out now, spade removed.
    Not on this one - http://www.youtube.com/watch?v=WgPwsQT_pBQ

  23. #23

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    Apparently that's the production company who made the film. Craghoppers have already asked them to take it down.

  24. #24

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    Quote Originally Posted by martybartfast View Post
    Apparently that's the production company who made the film. Craghoppers have already asked them to take it down.
    Yep

    They will probably post in here tomorrow

  25. #25

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    Have had another email from Kate Holroyd @ Craghoppers who would love to respond to this thread - and is waiting for her account to be approved

    Any chance the Admins could have a quick look at the Q please?

  26. #26

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    Quote Originally Posted by Team Microdot View Post
    Have had another email from Kate Holroyd @ Craghoppers who would love to respond to this thread - and is waiting for her account to be approved

    Any chance the Admins could have a quick look at the Q please?
    I've replied to Kate's post on facebook .. and tagged Richard. Currently, Richard & Paul are doing the new users so am sure one of them will be along shortly.
    GAGB member since 2005
    GAGB Committee member 2010 to 2016 (Chair 2012 to 2015)
    UK Mega Event Chairman 2009 (Weston-super-Mare)


  27. #27

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    Default

    It's been sorted

  28. #28

    Default [Check4SPAM] RE: URL Attempt

    Hi Guys,

    First of all thanks for all your emails and comments on YouTube and Facebook. Apologies for the delay in posting up here - I've been trying to sort out the video and reply personally to all the comments.

    Please see our official statement of apology from Jim McNamara, Managing Director, Craghoppers.

    As a company we sincerely apologise for the misrepresentation of geocaching that has occurred in our lifestyle video: Craghoppers - Software Developer by day, Geo Cacher at heart.

    It was never our intention to falsely represent any of the activities depicted in the videos. We recognise that with a little more research we would never have been filmed geocaching in this way.

    We've removed all videos showing the team digging up the geocache and for any future projects any depiction of outdoor hobbies will be scrutinised by the relevant experts prior to filming and publication.
    We appreciate your passionate responses and with the proposed actions above we will make every effort to ensure that this won't happen again.

    Please see a new version of the video that we re-edited earlier this week, please forgive the spelling error; the graphics editor isn’t available until early next week. We look forward to your approval so that (once graphics are corrected) we can re-post.

    http://www.youtube.com/watch?v=F9eD5...ature=youtu.be


    Kate Holroyd - Web Content Manager
    Jim McNamara- Managing Director
    Last edited by Maple Leaf; 29th November 2012 at 04:42 PM.

  29. #29

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    Welcome Kate

    Regards Lilian xx

  30. #30

    Cool

    Welcome to the forum Kate

    Video looks fine to me - albeit slightly less impactful for the lack of an appropriate 'reveal' of the geocache.

    Thanks for listening and for responding so decisively :cheers:

  31. #31

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    I have never known of a company that responded and acted upon complaints so quickly. They really should be commended for their quick response.

  32. #32

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    Kate, thanks for your response - it's good to see a company listening to complaints and taking prompt action to remedy matters.

    I'll continue to use my Craghoppers walking pole!
    ​​Do not go gentle into that good night.
    Rage, rage against the dying of the light. (Dylan Thomas)​


  33. #33

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    Quote Originally Posted by Jacaru View Post
    I have never known of a company that responded and acted upon complaints so quickly. They really should be commended for their quick response.
    Ditto its excellent gear as well
    "If you can't be a good example, then you'll just have to serve as a horrible warning."

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