Bad publicity in a video for Craghoppers

[DrDick&Vick]

Craghoppers have posted this video on YouTube (http://www.youtube.com/watch?v=l_2mPrl1TZc&feature=youtu.be) which I feel puts UK cachers discussions with landowners back years.
I have sent an email to them complaining and informing them of my intention to boycott, and encourage others to do so, all of their products until such times as it is withdrawn. customerservices@craghoppers.com, I would suggest that as many as possible email with the same basic complaint.
Also something for the new Chair and committee to get their teeth into asap before too many landowners see it.

[Team Microdot]

Email sent.

[Team Microdot]

Already loads of negative comments below the video on youtube.

Think they might have blocked further comments - keep getting ERROR when I try to submit one.

[northking]

Video 'disliked' and reported for being factually incorrect, company contacted via e-mail. Such a negative message requires strenuously challenging.

[Team Microdot]

Looks like it has been up for at least a month with no response at all to any of the comments.

[DrDick&Vick]

The customer service dept will have a nice surprise tomorrow morning with all the emails that have been sent.

[Bear and Ragged]

Looks like it has been up for at least a month with no response at all to any of the comments.
When I was the third to post, the other two posts were One month and two months old. The second post referenced No Digging.
All the other posts are todays!

Someone at Craghopper is going to be busy reading on Monday!

[Palujia]

Cor - blow me down - email sent !! thanks for the heads up Richard

[Mongoose39uk]

A little calm now please. I think they will have got the idea. Hopefully someone at the GAGB will contact them (today I hope). Calmly and rationally explaining the error and maybe getting an apology (a discount would be nice). I am sure many on here like and use their products let's not push so hard they get stubborn.

[Mongoose39uk]

When I was the third to post, the other two posts were One month and two months old. The second post referenced No Digging.
All the other posts are todays!

Someone at Craghopper is going to be busy reading on Monday!

It was great of you to highlight it, its a shame they didn't react. I think they may have just discovered social media works both ways.

[Maple Leaf]

I have sent an email to Craghoppers this morning - so I hope they get to read mine amongst the many other ones.

I will let you know when (if) I receive a reply.

[keehotee]

Just out of interest....do all cache listing sites disapprove of buried caches?

[northking]

Just e-mailed Craghoppers and alerted our European and U.S. friends too. It appears that the video may have been withdrawn.

[Team Microdot]

Just e-mailed Craghoppers and alerted our European and U.S. friends too. It appears that the video may have been withdrawn.

Looks like the video has been marked as private - rendering it inaccessible to all but those given a special hyperlink by the owner of the file - I'd say that's a win :applause:

[frosty68]

I have sent an email to Craghoppers this morning - so I hope they get to read mine amongst the many other ones.

I will let you know when (if) I receive a reply.

As a member of the public or as a representative of the GAGB?

[Team Microdot]

Had a response to my email:


Dear Pete,

Thank you for your email.

As a company we sincerely apologise for the misrepresentation of
geocaching that has occurred in our lifestyle video: Craghoppers -
Software Developer by day, Geo Cacher at heart.

It was never our intention to falsely represent any of the activities
depicted in the videos. We recognise that with a little more research
we would never have been filmed geocaching in this way. We certainly
would never intentionally harm the campaigns in place to encourage
more people to enjoy the outdoors.

We've removed all videos showing the team digging up the geocache and
for any future projects any depiction of outdoor hobbies will be
scrutinised by the relevant experts prior to filming and publication.
We’ll also make sure that Groundspeak and any landowners’
organisations are aware of our mistake in an effort to undo the harm
this video may have caused the geocaching community.

We appreciate your passionate response and with the proposed actions
above we will make every effort to ensure that this won't happen
again.

Kind Regards
Jim McNamara
Managing Director and outdoor clothing obsessive for 20+ years

[isobeld]

Yup!

" Dear Dave,

Thank you for your email.

As a company we sincerely apologise for the misrepresentation of geocaching that has occurred in our lifestyle video: Craghoppers - Software Developer by day, Geo Cacher at heart.

It was never our intention to falsely represent any of the activities depicted in the videos. We recognise that with a little more research we would never have been filmed geocaching in this way. We certainly would never intentionally harm the campaigns in place to encourage more people to enjoy the outdoors.

We've removed all videos showing the team digging up the geocache and for any future projects any depiction of outdoor hobbies will be scrutinised by the relevant experts prior to filming and publication.
We appreciate your passionate response and with the proposed actions above we will make every effort to ensure that this won't happen again.

We’re sorry you feel that we’ve let you down and hope that you will continue your custom with us.

Kind Regards

Jim McNamara
Managing Director

Kate Holroyd





Sorted Tim, good point and thanks...... D

[keehotee]

...

[Maple Leaf]

I've got home from work this evening to also find an email from the Managing Director of Craghoppers.

I've also been reading the posts on the GAGB facebook group and that Kate Holroyd from Craghoppers has joined the group today so that she can post/interact with the cachers.

This is the reply I received:


Dear Ms Harley ,

Thank you for your email this morning regarding our promotional video featuring geocaching.

You are correct in your assumption that we have had plenty of emails and comments over the last 24 hours , what a passionate bunch of people ! The video was indeed models and was set up to promote our clothing range and the many activities it can be used for !

I sincerely apologise for any upset that this incorrect representation of geocaching has brought, the video has now been removed from U tube and will not be used again.

As a company we are very passionate about the environment and in future we will endeavour to make sure that all parties involved in our brand, do the necessary research before we publish anything.

Once again thank you for your informative email and i hope that you will accept this apology in good faith.

Kind Regards

--
Jim McNamara
Managing Director

[Team Microdot]

As Craghoppers seem interested in reaching out to Geocachers, I wonder if they might consider sponsoring GAGB :confused:

Could be a win/win :cheers:

[DrDick&Vick]

New version of the video out now, spade removed. :applause:

[Team Microdot]

New version of the video out now, spade removed. :applause:

Not on this one - http://www.youtube.com/watch?v=WgPwsQT_pBQ :mad:

[martybartfast]

Apparently that's the production company who made the film. Craghoppers have already asked them to take it down.

[Team Microdot]

Apparently that's the production company who made the film. Craghoppers have already asked them to take it down.

Yep :)

They will probably post in here tomorrow ;)

[Team Microdot]

Have had another email from Kate Holroyd @ Craghoppers who would love to respond to this thread - and is waiting for her account to be approved :)

Any chance the Admins could have a quick look at the Q please? :)

[Maple Leaf]

Have had another email from Kate Holroyd @ Craghoppers who would love to respond to this thread - and is waiting for her account to be approved :)

Any chance the Admins could have a quick look at the Q please? :)

I've replied to Kate's post on facebook .. and tagged Richard. Currently, Richard & Paul are doing the new users so am sure one of them will be along shortly.

[DrDick&Vick]

It's been sorted

[KateHolroyd_Craghoppers]

Hi Guys,

First of all thanks for all your emails and comments on YouTube and Facebook. Apologies for the delay in posting up here - I've been trying to sort out the video and reply personally to all the comments.

Please see our official statement of apology from Jim McNamara, Managing Director, Craghoppers.

As a company we sincerely apologise for the misrepresentation of geocaching that has occurred in our lifestyle video: Craghoppers - Software Developer by day, Geo Cacher at heart.

It was never our intention to falsely represent any of the activities depicted in the videos. We recognise that with a little more research we would never have been filmed geocaching in this way.

We've removed all videos showing the team digging up the geocache and for any future projects any depiction of outdoor hobbies will be scrutinised by the relevant experts prior to filming and publication.
We appreciate your passionate responses and with the proposed actions above we will make every effort to ensure that this won't happen again.

Please see a new version of the video that we re-edited earlier this week, please forgive the spelling error; the graphics editor isn’t available until early next week. We look forward to your approval so that (once graphics are corrected) we can re-post.

http://www.youtube.com/watch?v=F9eD5MLDyGs&feature=youtu.be


Kate Holroyd - Web Content Manager
Jim McNamara- Managing Director

[mollyjak]

Welcome Kate

Regards Lilian xx

[Team Microdot]

Welcome to the forum Kate :)

Video looks fine to me - albeit slightly less impactful for the lack of an appropriate 'reveal' of the geocache.

Thanks for listening and for responding so decisively :cheers:

[Jacaru]

I have never known of a company that responded and acted upon complaints so quickly. They really should be commended for their quick response.

[Bill D (wwh)]

Kate, thanks for your response - it's good to see a company listening to complaints and taking prompt action to remedy matters. :)

I'll continue to use my Craghoppers walking pole! :D

[markandlynn]

I have never known of a company that responded and acted upon complaints so quickly. They really should be commended for their quick response.

Ditto its excellent gear as well :)