I think perhaps a way to address this is via social media.

As we do various bit of work - updating GLAD, the shop, website etc there should be much more visibility of what goes on "behind the scenes". I am aware that I have not done enough of this within the committee this year - let alone to the membership.

If we start letting people see what we are doing more - the awareness will hopefully follow.

I got to a lot of business networking events - where we talk about KLT - Know - Like - Trust

We need to be making ourselves know more to cachers, then they make like what they see and what we do - then hopefully they will be able to trust in the "body" of the GAGB more.